Harts Surf Shop was one of the few surf shops to occupy the Jax Beach, Florida landscape for over thirty five years to only be closed down by the Arabs four years ago in 2005.  With the "invasion" of foreigners, townies, and the northern push of Ponte Vedra, Harts Surf Club was formed as an answer to "Keep it Local" to support business owners, and the local community that have and want to continue to live in the beaches area.  Over development  and larger retail chains continue to raise the cost of living making it difficult for locals that made the beaches area what it was to continue our way of life. 

 

The expression "Surf Nazi" arose in the 1960's to describe territorial and authoritarian surfers, often involved in "surf gangs" or the appropriately named surf clubs.  The term "Nazi" was originally used simply to denote the strict territorialism, violence and hostility to outsiders, and absolute obsession with surfing that was characteristic in the so called "surf nazis."  However, some surfers reclaimed and accepted the term, and a few actually embraced Nazism and Nazi symbolism.  Some surf clubs in the 60's, particularly at the Wind'n'Sea in La Jolla, used the swastika symbol on their boards and identified with Nazism as a counter culture.  More to come...

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